Where they started
They were paying for SEO every month and waiting for it to work. Meanwhile the pipeline still depended on knocking on doors. SEO is a long game and it may pay off eventually, but it does not fill next week's calendar, and next week's calendar was the problem.
Before
- Money going out on SEO with no return yet
- Door knocking to keep the crews busy
- No presence when homeowners searched
- Waiting months for results that might come
→
After
- Showing up the moment someone searched
- High-intent homeowners calling in
- $84,000 closed within twelve days
- A channel that produced revenue immediately
$84Kclosed in 12 days
12 daysfrom launch to closed revenue
High intenttraffic only
2,080leads from search
What we built
- Google Search campaigns targeting the exact terms homeowners use when they have a roofing problem right now
- Keyword and negative keyword structure so budget was not wasted on people browsing or price shopping
- Landing pages built to convert search traffic instead of sending it to a generic homepage
- Conversion tracking so we could see which searches actually produced signed jobs
Why it worked
There is a difference between someone scrolling past your ad and someone typing roof repair near me into Google at 8am because water came through their ceiling. Search captures people at the exact moment they have decided to buy. SEO gets you there eventually. Paid search gets you there this afternoon, which is why the revenue landed in twelve days rather than twelve months.