The Vertex Growth System

The three levers of growth

Every business that stops scaling is held back by one of these. Usually one, sometimes two, sometimes all three. Here is what we do inside each.

Visibility

Get the right people to know you exist

You could be the best roofer, coach or builder in your market and it would not matter, because nobody buys from a business they have never heard of. We run the ads that put you in front of people actively looking, and in front of the ones who will need you in three months.

Meta, TikTok and Google campaigns
Google Search for high intent
Creative strategy and direction
Static and video ads
UGC creator sourcing
Audience and market research
Awareness-level targeting
Testing, scaling, optimisation

Ad account: $7,334 spend returning $104,683

$14.27back per $1 spent

Trust

Give those people a reason to believe you

People see you, they click, some of them even book. Then something breaks and none of it turns into money. That is trust, and it lives in your words. We pull out how you actually talk, find the language your buyers already use, and make every touchpoint sound like one person instead of five freelancers.

Messaging and positioning
Offer strategy and pricing angles
Brand voice-print extraction
Competitor and audience research
Landing pages and sales pages
Email and nurture sequences
VSL scripts and ad copy
Social and content copy

Email campaign results: 82% open rate, 51% click rate

A sports brand list that had gone completely cold. One reactivation sequence: 82% opened, 51% clicked, no ad spend. A good open rate is 20 to 30%.

Revenue

Turn attention and trust into money

Plenty of businesses generate attention and still leak money, because leads sit for hours before anyone calls, follow-up dies after two attempts, and there is a database of old customers nobody has spoken to in a year. This is the infrastructure that catches all of it and converts while you sleep.

Funnels and CRM build
AI text and call agents
Instant lead response
Appointment booking
Follow-up and reminders
Database reactivation
Conversion rate optimisation
Pixels, tracking, reporting

$166Kpipeline, booked automatically

How we work

We do not sell you a package off a menu. We find what is actually holding you back, then build around it.

Diagnose

We find which lever is holding you back, and whether we are the right team for it.

Prescribe

You get a plan built for your stage, not a template we hand everyone.

Foundation

We pull out your voice and build the messaging, positioning and offer everything sits on.

Build

Ads, copy, funnels and AI systems, all live before a single dollar goes out the door.

Scale

We launch, watch the numbers daily, and pour budget into whatever is working.

Investment

Most businesses need the full system. Some have one obvious broken lever and are better off starting there, and we will tell you honestly which one you are, even when the honest answer is the smaller one.

Built after the call

Our full growth partnership. Both founders on your business, all three levers connected, six months to build a machine that keeps running after we have built it.

Growth diagnosis across your market, funnels and current advertising
Foundation: messaging, positioning, offer strategy, voice-print, research
Paid media on Meta and Google, built for every awareness level
Full creative strategy, statics, video and UGC sourcing
Landing pages, sales pages, VSLs and email sequences
CRM, funnels, AI text and call agents, booking and follow-up
Database reactivation of every old lead and customer
Weekly optimisation, tracking and reporting

Book your growth diagnostic

Demand Generation

From $8,000 / project

For businesses whose only real problem is that not enough of the right people know they exist.

Market, audience and competitor research
Meta, TikTok or Google campaign build
Full creative strategy and ad creatives
All ad copy, hooks and angles
Statics, video direction and UGC sourcing
Landing page and sales page build
Full funnel messaging and design build
Tracking, pixels and reporting setup
Ongoing testing, optimisation and scaling

Talk to us about this

Messaging & Conversion

From $8,000 / project

For businesses already getting attention who are watching it walk away without buying.

Market, audience and competitor research
Messaging and positioning strategy
Brand voice-print extraction
Offer strategy and rebuild
Full funnel messaging build
Landing pages, sales pages and VSL scripts
Email sequences and database reactivation
Page design direction and build
Conversion rate optimisation

Talk to us about this

We do not quote the full partnership before we diagnose, because what you need depends on which lever is broken and where your business already is. That is the difference between a partner and a menu.

What clients say after working with us

"Joy was not just a copywriter for me. She became my Jiminy Cricket. If you are looking for your next copywriter, your search can stop here."

RiccardoExecutive health strategist, UK

"Joy is an amazing woman, not just professionally but as a human too. Her energy is there every day to push and remind you why you started. Mega dedicated, with a lot of passion and knowledge."

LauraFitness coach and therapist

"Joy is very talented at getting into your head and writing the way you would. Great copy for websites, email campaigns, newsletters, captions and social content."

EmmaTrain with Emma Jane

Our promise on the call

You will leave the call knowing your next move, or it cost you nothing but the time

No pitch deck, no pressure, no forty-minute pre-frame before we get to anything useful. We look at your funnel, tell you which of the three levers is costing you money, and show you what fixing it takes. If we are not the right team, we say so and point you at who is. If you finish the call and it was not worth your time, tell us and we will make it right.