Where they started
Solace Roofing were doing what most roofing companies do when the phone stops ringing. Knocking on doors, working cold call lists, chasing strangers down streets to find one homeowner who might need a roof. It worked, barely, and it did not scale. Every dollar of revenue was tied to how many doors somebody physically knocked on that week.
Before
- Cold calling and door knocking for every job
- Pipeline dependent on manual prospecting
- No paid acquisition running
- Leads handled manually, slowly
- Revenue capped by hours in the day
After
- Qualified homeowners coming inbound
- Predictable pipeline from paid media
- Ads running across search and social
- Automated qualification and booking
- $600K in 95 days, beating their previous full year
What we built
- Paid advertising built to reach homeowners actively looking, plus the ones who would need a roof within months
- A lead generation system that captured and qualified every enquiry instead of letting them sit
- Sales automation so leads got a response in minutes rather than hours
- CRM and pipeline tracking so nothing fell through the cracks between enquiry and signed job
- Follow-up sequences that kept working on the leads who did not buy immediately
Why it worked
Roofing is one of the most expensive industries in home services to buy leads in, with Google Ads averaging around $228 per lead and shared lead marketplaces selling the same homeowner to five contractors at once. We did not buy shared leads. We built them their own acquisition channel, so every lead was exclusively theirs and every follow-up happened automatically. The speed of response is what turned those leads into $600K.